15.10.10

Diesel Black Gold Spring 2011

No any blue jeans this season!
"We have a lot of blue denim in Diesel, so it's not necessary to go down this way-everyone knows we have this," Sophia Kokosalaki, the creative direction of Diesel Black Gold, talked about the new collection.
Desert is the main inspiration of the design. It's obviously to find out on the colours, such as caramels, dark greens, corals, and sands. Even the gloomy atmosphere, the style still bold as usual. The ethnic trends printing makes womenswear more sexy and charming; the handwork and craftsmanship leather pieces show how wild in menswear. Of course, printing scarf plays an important role in menswear, just like a cowboy look.






Diesel do their best effort on Diesel Black Gold. Cause it's their way to keep them in high brand status. Also shows their determination to people that Diesel neither just for high street nor for casual wear. It's definitely designer.

14.10.10

Be Stupid

Diesel is the brand which really strong creative on their campaign. In this season, fall and winter, Diesel had got ready to attract and excited you again.

Extending the idea from SS2010, they continue the 'Be Stupid' slogan, also made it much more crazy and fun.
Diesel always wild fights of fancy. Passing the message and the lifestyle is more important all the time.

This season, 'Be Stupid' communicates the attitude about being brave, bold, and adventure. Don't take everything so serious, just try to take easy or thinking in different angle and open your mind. Life is interesting, fun, amazing, and imaginable then you consider at first.

Why not just give yourself a chance to try?